Simply put, SEO is what you do to lead web searchers to your website? Without it, people do not know you are even on the web…unless you spend tons of money buying other forms of advertising. SEO enables you to get traffic organically without paying for each visitor.

There are costs involved in SEO work, but compared to what you are looking at by conventional means of advertising, SEO is the best money you can spend on your website.

To successfully optimize your website, there are a number of factors to be considered and strategies implemented, some of which are:

Google's Avinash Kaushik said that 14% of Google clicks are on paid search ads and the other 86% of the clicks are on organic or natural search results. in addition the organic results on the first page are selected 90% of the time. That means 9 of 10 people never look past the first page of Google results. Some estimates have it at 98% of people stopping on the first page of results.

You save money by getting listing in the natural Google Rhythm as
opposed to panning out endless dollars on pay per click campaigns.

To suceed, the wise website owner has to invest in an effective SEO strategy.